Where Growth Meets Capacity — Without Burning Out the Human Behind the Hustle
SWIM: Scale Within Means is the soul-aligned strategy framework for founders and leaders ready to grow intentionally, sustainably, and without sacrificing peace.
Sustainable Growth, Real-Life Alignment
Scaling doesn’t have to drain your energy or compromise your peace. The SWIM Framework equips you with the clarity, strategy, and boundaries to grow your business in a way that protects your most important asset — you.
We help you align your big vision with your actual capacity, so you can scale with intention, impact, and sustainability.
Capacity-First Strategy
Energy & Workflow Alignment
Peace-Driven Growth Metrics
What You’ll Gain:
With SWIM, you’re not just learning how to grow — you’re learning how to thrive while you do it. We combine mindset, strategy, and practical tools to keep your progress aligned with your values.
Capacity & Boundaries Coaching
Rhythm-Based Scheduling Strategies
Aligned Growth Mapping
Sustainable Revenue Planning
Peace & Purpose Integration
Where it All Started:
SWIM was born out of a hard truth: Hustle culture is not sustainable.
After years of overextending, founder Madelyn Estes created the SWIM methodology as a reset, a way to scale intentionally by matching business ambition with human capacity.
Today, SWIM serves entrepreneurs, consultants, and leaders across industries who are ready to build businesses that breathe.
Stress-Free Scaling
We help you design strategies that grow your revenue and your rest. No more frantic firefighting — only intentional, rhythmic progress.
Your Goals, Your Pace
We build growth strategies that honor your energy, your priorities, and your timeline — because scaling should feel like success, not survival.
SWIM Handbook & Toolkit
A self-paced blueprint for sustainable success. Walk through the SWIM principles step-by-step, with templates, exercises, and prompts that help you scale without burnout.
Strategy Intensive
A one‑on‑one deep dive to remove drains, rebuild structure, and lock in systems so you can grow without losing balance.
SWIM Bootcamp
A 90‑minute live recalibration to map your capacity, spot bottlenecks, and create an action plan. Quick clarity, fast wins.
Clarity Cohort
An ongoing community of growth‑minded leaders, giving you accountability, support, and perspective to scale smart and stay aligned.
Madelyn Estes, SSBBP
Continuous Improvement Strategist
As a Continuous Improvement Strategist, I help leaders and organizations unlock efficiency, scale with intention, and sustain results. Leveraging Lean Six Sigma principles, I blend process optimization, strategic planning, and people-focused change management, transforming complex challenges into clear, actionable solutions. From streamlining operations and reducing waste to aligning resources and designing systems that support long-term growth, I partner with teams to achieve measurable impact without sacrificing balance or culture.
What Our Clients Say
The SWIM framework gave me a clear path to scale without sacrificing my peace of mind. We’re growing faster, but in a way that actually feels manageable.
Jasmine T
Atlanta, GA - 1 year ago
Before SWIM, I was overwhelmed and reactive. Now, I have boundaries, capacity, and a rhythm that works for me and my team. We’re thriving and I’m finally sleeping at night.
Marcus D
Chicago, IL, - 1.5 year ago
SWIM turned our hustle into a system. It’s not just about making more money, it’s about building a business that lasts. Best decision I’ve made for my company.
Sophie L
New York, NY - 3 year ago
Why Choose Us?
Building Scalable Foundations
We create an environment where your business can grow without burning out your resources — balancing boundaries, capacity, and rhythm so success feels sustainable.
Partnered in Your Progress
From strategy to execution, we walk alongside you, providing actionable insights, tools, and support that help you scale with clarity and confidence.
Solutions That Fit Your Capacity
Every plan is tailored to your current bandwidth, ensuring that growth initiatives are practical, achievable, and aligned with your real-world demands.
Designed for Sustainable Wins
We focus on strategies that last — helping you build habits, systems, and clarity that continue to serve you long after the initial project is complete.
Our Expert Team
Jordan Avery
Strategic Growth Architect
Taylor Morgan
Capacity & Systems Strategist
Cameron Lee
Sustainable Success Coach
Our Business Case Study
Strategic Growth Mapping
Implemented a phased growth strategy that increased client acquisition rates by 38% in just six months, unlocking new market segments without increasing ad spend.
Capacity-Building Pathways
Designed and deployed streamlined resource workflows that improved team productivity by 52%, enabling faster project delivery without additional headcount.
Sustainable Positioning Wins
Refined brand positioning and messaging, resulting in a 27% boost in inbound qualified leads and stronger market authority within the target niche.
Our Approach
SWIM, a signature product of Chic Geek Enterprises, blends strategy, systems, and sustainable scaling to help professionals and businesses grow without overextending resources. Every plan is built to Scale Within Means, maximizing capacity, minimizing friction, and creating results that last.
Services
Important links
© 2025 Chic Geek Enterprises - All Rights Reserved.
