About SWIM

Scale Within Means™

SWIM isn’t a company, it’s a capacity-conscious approach to sustainable growth.

It’s a methodology built for founders who want to scale intentionally, without sacrificing their peace, people, or purpose. Whether you're just getting started or navigating expansion, SWIM meets you where you are, and moves you forward with clarity, structure, and strategy.

Our Methodology

SWIM = Scale Within Means™

At its core, SWIM is about aligning your growth with your reality — your time, your tools, your team, and your energy.

It integrates Lean thinking, practical systems, and real-life constraints into five transformative service areas:

SWIM doesn’t chase hustle — it honors intentional momentum.

  • Strategic Growth Mapping – Know where you’re headed and how to get there.

  • Capacity-Building Pathways – Scale without burning out.

  • Mindset & Motivation Coaching – Build the inner clarity to lead well.

  • Business Model & Offer Alignment – Refine your offers to reflect your genius.

  • Decision-Making Frameworks – Move forward with confidence, not chaos.

Our Mission

To empower leaders to scale in alignment with their purpose, capacity, and calling.

We believe strategy shouldn’t require burnout. Growth shouldn’t compromise peace. And success should reflect who you are — not just what you produce.

Meet the Founder

Madelyn Estes, SSBBP

Founder of Chic Geek Enterprises and creator of the SWIM Framework

With over 20 years of experience in enterprise systems, operations strategy, and digital transformation, Madelyn has worked with everyone from Fortune 500 firms to everyday solopreneurs. As a certified Lean Six Sigma Master Black Belt and a speaker, strategist, and systems architect — she’s obsessed with one thing:

Helping purpose-driven people build businesses that actually fit.

Madelyn created SWIM after seeing too many brilliant leaders stretched too thin, burned out by models that weren’t made for them. Her work bridges structure with soul — pairing strategy with sustainability.

Our Expert Team

From operations experts to mindset mentors, the SWIM ecosystem includes a curated network of collaborators, each chosen for their ability to bring practical, capacity-conscious insight into your business growth journey.

Jordan Avery

Strategic Growth Architect

Taylor Morgan

Capacity & Systems Strategist

Cameron Lee

Sustainable Success Coach

Our Approach

SWIM, a signature product of Chic Geek Enterprises, blends strategy, systems, and sustainable scaling to help professionals and businesses grow without overextending resources. Every plan is built to Scale Within Means, maximizing capacity, minimizing friction, and creating results that last.

© 2025 Chic Geek Enterprises - All Rights Reserved.